Trade Show Exhibit Themes: Orbit Into Another World
Posted on March 28, 2009 by Andrea
Trade show exhibitors often create magical environments to take you out of the ordinary and sweep you away to another world. They can be filled with music The House of Blues found at the Exhibitor Show 2006 in Las Vegas , or animals live African blackfooted penguins at the Magnussen Home Furnishing s booth at International Home Furnishings Market s biannual trade show in April 2005 , adventure or just plain fun. Trade show exhibitors often ask why they should create a distinctive theme for their trade show display booth. There are at least three good reasons. Themes set you apart from your competition, stimulate excitement and momentum for your staff, and dramatically increase traffic to your trade show display. Here s a good example: The International Home Furnishing Market s biannual trade show April 2005 was spread over 12 million square feet in 188 different buildings with over 75,000 attendees. Magnussen Home Furnishing was exhibiting at this giant trade show and their theme was Jazz Age opulence featuring Irving Berlin s Puttin on the Ritz with high hats, narrow collars, white spats and lots...